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Monday September 6th 2010

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China, Batteries, and Video Games

China and its electronic future.

China and its electronic future.

It is no surprise that today on Reuters you can read an article about the Chinese gaming market continuing to boom. Reuters reports that China has posted a 39.5 percent online gaming revenue gain. To me this comes as no big surprise. A couple of years ago I launched an international program called Campaign Center for the IntelĀ® Software Partner Program which allowed me to run a dozen custom gaming go-to-market campaigns. A few of the campaigns I selected to run were South Eastern Asian gaming companies that were focusing on the micro-transaction model that years later has proven to become a staple for online gaming [Xbox, Steam, Second Life, etc].

At this early state of online gaming, we saw this particular demographic booming. These companies were literally able to give away their games, knowing full well that they would net a profit from the many easily-digestible in game transactions that were going to happen. And given my background as a professional gamer, and having gone against so many talented gamers from emerging markets such as this, I knew full well the level of in-game dedication that this market could bear.

So here we are a few years later. Everyone now understands that China specifically can be and will be a massive player in the international financial community. As disposable income becomes more readily available for the young professionals of China we continue to see the purchasing of online games, and also devices to play and explore other forms of connectivity.

With that said a recent conversation with a colleague of mine here at Quango had me thinking about the lithium battery market. The sheer lack of battery innovation and the booming Chinese cell phone market were pairing in my brain so I started doing some research. Now keep in mind that I am no investor, I am simply a Creative Director with a passion for social media, design, and gaming…but given that the patterns were emerging in gaming I found it interesting that it might also happen in the mobile internet device market and those manufacturers that support this market. A long story short, I have watched China Digital [CMTP.OB] , a battery company in China, boost its stock price from 2.80 to 9.90 per share within the last 2 months. Absolutely amazing. Again, I am no stock guy so I am not saying to buy anything. Watch the markets and understand where business can happen is what I am saying.

What can we learn from these two financial stories? China, batteries, and video games are worth investing your time and energy into.

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