Archive for May, 2008
Grand Theft Auto? Grand Theft Branding. »
It is pretty rare that a sequel to any game or movie is ever as good as the original. Often times concepts are lost, or the fan-base feels that the developers have 'sold out' to brand placement and co-marketing efforts. In this world where 'authentic' content is so valued--- creatives, writers, and strategists find it increasingly challenging to [...]
